What to watch out for in this year’s Super Bowl commercials
Aside from athletes and fans, there’s another group of people who are as excited and busy preparing for the Superbowl—the advertisers.
Business giants and emerging businesses are now strategizing how to get the attention of the Superbowl’s high viewership.The event gives them a great opportunity to market their brands and new products, and they’re not hesitant to spend. Reports reveal that this year’s commercials cost roughly $3.8 million per spot.
You’re excited too! Most of these commercials are fun, entertaining and amazing. What are you excited about? Here are some bits of information about what to expect this year and then we’ll share our 25 favorite Super Bowl commercials all-time.
- Beginner’s Luck. Let’s learn from Century 21’s example. This real estate company used to spend a small amount for TV ads, and it was a surprise when they decided to venture out last year with their first Superbowl ad. Lucky for them, it worked; their web traffic rose 40% last year, while web traffic increase for the industry was only at 4%. We don’t know who’s trying their beginner’s luck this year. What we know is that Century 21 will definitely be back this year.
- The Large Patrons. They’ve done it before, they’ll do it again. Expect the big giants like Coca Cola, Pepsi, Audi, Hyundai, Oreo, Best Buy and the likes to grace your screens again. They do have a budget and they’re more than willing to spend to get a spot. We have no news yet of what they’ll be doing but we’ve confirmed that Danica Patrick will be back for Go Daddy. There were rumors that Go Daddy might go a different route, but Go Daddy recently confirmed that they weren’t planning to abandon the partnership anytime soon.
Here are our picks for the 25 most memborable Superbowl Commercials.
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